TCL extends partnership with the VRC, solidifying 22-year collaboration

As official TV partner and non-exclusive whitegoods and home appliance partner, TCL will continue to supply and install more than 1500 TVs at Flemington Racecourse for the iconic Melbourne Cup Carnival to ensure every exceptional moment on and off the track is covered with clarity.

New this Melbourne Cup Carnival, TCL’s recently launched 115" Premium QD-Mini LED TV - one of the largest televisions available in Australia at a whopping 2.565 metres wide and 1.849 metres high (with floor stand) - will feature prominently at The Favourite, a prime racing and sports haven for fans right on the rails at Flemington.

With its expansive screen and advanced QD-Mini LED technology, the 115" TV is taller than the average person and offers an exceptional viewing experience, enhancing live race coverage with stunning brightness, contrast, and detail. This display is set to deliver an immersive experience for diehard sports enthusiasts, providing an unparalleled perspective on all the action at this iconic event.

In addition to the stunning 115" Premium QD-Mini LED TV, TCL will debut its newly launched NXTFRAME TV, a revolutionary art-inspired display that doubles as a picture frame, blending seamlessly into any sophisticated setting. Showcased in The Birdcage Enclosure, these premium TVs are designed to elevate the aesthetic of any space, combining cutting-edge technology with an artistic flair.

TCL’s NXTFRAME TV complements the luxury and exclusivity of the Melbourne Cup Carnival, offering a refined visual experience that merges functionality with high-end design. Perfect for those who appreciate both art and technology, it represents TCL’s commitment to innovation and style.

Since 2005 TCL have had significant involvement across the Melbourne Cup Carnival primarily as a support partner of Melbourne Cup Carnival Fashions on the Field and the club’s charitable program Pin & Win, which this year supports Ronald McDonald House Charities Victoria & Tasmania.

VRC Chief Executive Officer Kylie Rogers said the extended deal with TCL strengthens one of the club’s most enduring partnerships.

“This renewal marks a significant milestone, extending the collaboration between TCL and the VRC to an impressive 22 years,” Ms Rogers said.

“Partnerships of this length in sport are rare and should be celebrated. It is a testament to our shared values of innovation, excellence and commitment to delivering exceptional experiences to consumers.”

The new deal will see TCL partner with the club until at least 2027, including race name sponsorship on VRC Oaks Day, permanent signage at Flemington Racecourse and exclusive offers for VRC members on TCL products.

National Marketing Manager at TCL Electronics AU/NZ Rafael Mayen said he was enthusiastic about the continued partnership.

“This year marks our 19^th year with the Victoria Racing Club, and we’re delighted to have signed on as the official television supplier for another three years, solidifying our commitment to one of Australia's most iconic sporting and cultural events in the Melbourne Cup Carnival,” Mr Mayen said.

"As a global brand, we recognise the importance of connecting with consumers through meaningful experiences. The Melbourne Cup Carnival provides an unparalleled platform for us to engage with audiences and showcase our latest innovations in entertainment technology. We look forward to building on our successful collaboration and delivering memorable moments for fans for years to come."

TCL will also host key customers, suppliers, and retailers throughout the year at Flemington race days.

Last month the VRC announced Crown, one of Australia’s largest integrated resort and entertainment groups, has assumed the naming rights of Crown Oaks Day, the Group 1 Crown Oaks, Crown Makybe Diva Stakes Day, the Group 1 Crown Makybe Diva Stakes and the VRC Spring Gala presented by Crown and VRC Crown Oaks Club Lunch, both held at Crown Palladium. They joined other VRC partners to renew their alignments with the club this year including Yulong and DrinkWise.