The Melbourne Cup Carnival Fashions on the Field competition kicks off in The Park with the Best Dressed and Best Suited registrations open to all racegoers between 11:15am and 12:15pm.
The competition officially commences at 12:25pm with the Best Dressed and Best Suited promenades giving every entrant the opportunity to showcase their outfit. The Daily Finals take place throughout the afternoon with three winners from each category going through to the grand final on Crown Oaks Day. The design and creative led category, the Emerging Designer Award presented by Vogue Australia, will also be judged with the overall winner announced at 2:10pm.
Melbourne Cup Carnival Fashions on the Field judges will include leading Australian Designers Effie Kats, Senir Besim, Edin Zecevic from Calibre, Arthur Galan, Dom Bagnato, actor Tim Kano, Melbourne Cup Carnival Ambassador Michelle Payne OAM and Melbourne Fashion Festival CEO Caroline Ralphsmith.
The Park is Flemington’s ultimate general admission playground and a must-visit destination for fashionistas, music lovers and foodies. The delicious food offerings include the first ever Australian pop-up from wildly popular Bali burger shop BO$$MAN Burgers, while comedy trio Sooshi Mango are bringing their signature Lygon Street outfit, Johnny, Vince & Sam's, to Flemington.
The ever-popular Pony Bar returns for 2024 alongside a host of VRC partner activations, including the TAB Green for lawn bowls, the Furphy Pub and Smirnoff pop-up bar.
The Park Live Stage is where global headline artists will perform across Cup Week. Day one of the Melbourne Cup Carnival will feature international singing sensation Anastacia and Dutch DJ Sam Feldt.
The Victoria Racing Club’s Pin & Win campaign has raised more than $8 million for charities since it was introduced in 1995. This year will see pins sold across the course for charity partner, Ronald McDonald House Charities Victoria & Tasmania, assisting them as they help seriously ill and injured children and their families stay together and close to hospital by providing accommodation, living support, education and scholarships.
The commemorative pins sell for $10 for the Lexus Melbourne Cup pin and $15 for the diamante horseshoe, with all purchasers eligible to enter the draw to win over $188,000 worth of prizes including a brand new 2023 Lexus RZ 450e Sports Luxury car. Pin & Win Ambassadors Olivia Molly Rogers, Elly Wicks, Brodie Young and Ross Stevenson will all be on track to promote the campaign.
At the conclusion of racing, the Lexus Melbourne Cup Barrier Draw will be held from 6:00pm in the Flemington Mounting Yard. The official draw will be live streamed on the Nine Network.